Focus Entertainment

Focus Entertainment is one of Europe’s leading video game publishers and developers.

The client hired ARCH.DESIGN to design and produce their new Paris workplace, following the modification of their visual identity, and thus promote the new dynamic that drives them. This new identity is expressed through a set of values, visual markers and graphic principles that form a whole.

We were commissioned to adapt these graphic principles to this new space focused on the world of gaming for its team and customers, which respects the tradition of its industry while signaling its innovation and orientation towards the future.

We are also tasked with optimizing the space by creating new meeting rooms, as well as informal work and exchange areas.

A DISTINCTIVE EDITORIAL LINE
Focus’ editorial line stands out for its innovative concepts. They are sensitive to striking artistic directions, new trends, new gameplays, concepts and projects that don’t exist and deserve to be proposed to gamers the world over.

Our architects worked hand in hand with the client to design a workspace that reflects Focus’ DNA and respects their strong editorial line.

From concept to reality

The customer appreciated that we provided 3D visuals very early on in the layout testing process. We found that these renderings helped him to imagine the size of the spaces with the furniture, rather than just looking at 2D plans or sketches.

And what a satisfaction when the result is so similar to the renderings.